Marketing Economics

Website Ad Revenue Scenario

Estimate advertising revenue from entered pageviews and an assumed page RPM.

Your numbers

Sample inputs are illustrative. Changing currency changes labels only.

Your result

Preparing the sample calculation…

Shared links include your entered amounts. Saved scenarios stay in this tab only.

How to use this calculator

  1. Enter monthly pageviews, assumed page rpm.
  2. Choose a display currency, then select Calculate. Results also update after a brief pause while you edit.
  3. Read the result with the assumptions below. Export details or save a second scenario to compare your choices.

Formula and method

Revenue scenario = pageviews / 1,000 × assumed page RPM.

Assumptions and limitations

RPM, geography, ad fill, consent, viewability, seasonality and traffic quality can vary greatly. No network account or live earnings data is accessed.

Worked example

With monthly pageviews = 100000, assumed page rpm = 5, modeled monthly ad revenue is approximately 500.

What the result means

This is arithmetic on your assumed RPM, not an earnings claim or an advertising-network estimate.

Common questions

How should I interpret modeled monthly ad revenue?

This is arithmetic on your assumed RPM, not an earnings claim or an advertising-network estimate.

What should I check before using this result?

RPM, geography, ad fill, consent, viewability, seasonality and traffic quality can vary greatly. No network account or live earnings data is accessed.

Methodology and transparency

Calculation specification reviewed on 2026-10-14. Mathematical implementation is tested against independent reference fixtures. This does not imply review by a licensed financial professional. Read the testing and precision policy.