Retail & Inventory

Target Selling Price

Solve a selling price that covers cost, fixed fee, percentage fee and a target contribution margin.

Your numbers

Sample inputs are illustrative. Changing currency changes labels only.

Your result

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How to use this calculator

  1. Enter unit cost and fulfillment, fixed transaction fee, percentage selling fee (%), target contribution margin (%).
  2. Choose a display currency, then select Calculate. Results also update after a brief pause while you edit.
  3. Read the result with the assumptions below. Export details or save a second scenario to compare your choices.

Formula and method

Selling price = (unit cost + fixed fee) / (1 − fee percentage − target margin percentage).

Assumptions and limitations

Fee plus target margin must be below 100%. The cost basis must include every expense you intend to recover.

Worked example

With unit cost and fulfillment = 60, fixed transaction fee = 2, percentage selling fee (%) = 10, target contribution margin (%) = 20, required selling price is approximately 88.571429.

What the result means

The margin is defined on the final selling price, not on cost.

Common questions

How should I interpret required selling price?

The margin is defined on the final selling price, not on cost.

What should I check before using this result?

Fee plus target margin must be below 100%. The cost basis must include every expense you intend to recover.

Methodology and transparency

Calculation specification reviewed on 2026-10-14. Mathematical implementation is tested against independent reference fixtures. This does not imply review by a licensed financial professional. Read the testing and precision policy.