Startup & SaaS

SaaS Rule of 40

Combine revenue growth and a consistently defined profit margin.

Your numbers

Sample inputs are illustrative. Changing currency changes labels only.

Your result

Preparing the sample calculation…

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How to use this calculator

  1. Enter annual revenue growth (%), chosen profit margin (%).
  2. Choose a display currency, then select Calculate. Results also update after a brief pause while you edit.
  3. Read the result with the assumptions below. Export details or save a second scenario to compare your choices.

Formula and method

Score = growth percentage + profit-margin percentage.

Assumptions and limitations

Specify EBITDA, operating or cash-flow margin consistently; the model does not certify business quality.

Worked example

With annual revenue growth (%) = 30, chosen profit margin (%) = 15, rule of 40 score is approximately 45.

What the result means

The score combines growth and profitability; 40 is a convention, not a valuation guarantee.

Common questions

How should I interpret rule of 40 score?

The score combines growth and profitability; 40 is a convention, not a valuation guarantee.

What should I check before using this result?

Specify EBITDA, operating or cash-flow margin consistently; the model does not certify business quality.

Methodology and transparency

Calculation specification reviewed on 2026-10-14. Mathematical implementation is tested against independent reference fixtures. This does not imply review by a licensed financial professional. Read the testing and precision policy.